How to Make a Public Profile on Snapchat

Introduction

Snapchat isn’t just about sending photos anymore. It’s become a whole new way to chat, watch stuff, and even buy things! The coolest part? Snaps disappear after you see them, making things feel more relaxed and real. No more stressing about getting the perfect picture. Snapchat has more tricks up its sleeves, too.

You can share your whole day with “Stories,” add funny filters to your face with “Lenses,” and even discover cool videos from your favorite brands and shows. However, not all features are available for private and public profiles; thus, to access more features,

let us guide you through how to make a public profile on Snapchat.

How to Make a Public Profile on Snapchat?

• Open the Snapchat app on your smartphone.
• Then click on the Avatar of profile in the top left corner.
• Scroll down until you see “Create Public Profile” under the tab Public Profile.
• Click on the same tab, then press continue.
• After going through some pages of features of the Public Snapchat account, press on Create.
• You will now have an active public profile on Snapchat.

Now that you have understood how to make a public profile on Snapchat let’s examine the difference between the features of public and private profiles on Snapchat.

Public Profile Features on Snapchat

A public profile will allow users to reach more audiences on the platform. Users over 18 can make their profiles public. Following are the features available for a public profile on Snapchat.

• Show subscriber count.
• Reach more profiles to connect with.
• Add a bio, description, location, photos, lenses, and stories to your public profile.
• Allow other snap chatters to subscribe to your profile.
• Add a separate public story from the My Story option.

Private Profile Features on Snapchat

A private feature on Snapchat allows users to keep their profiles restricted to some limit. Users of any age can choose this privacy setting. Following are the features available for a private profile on Snapchat.

• Users with private profiles can choose which other Snapchatters can add them as friends.
• Choose whether to get any notifications from just friends or everyone.
• Restrict direct communication from other profiles.

Snapchat is continually evolving, introducing new features to enhance user experience for both private and public profiles. Here’s a detailed overview of some upcoming features for each:

Upcoming Features for Private Profiles

• Enhanced Privacy Controls

Snapchat is expected to introduce more advanced privacy settings, allowing users to have greater control over who can view their content and interact with them? This includes options to customise visibility for Stories, Snaps, and personal information.

• Improved Messaging Features

New updates to the chat functionality may include message reactions, voice notes, and disappearing messages with customizable timers. This aims to make conversations more interactive and fun.

• Augmented Reality (AR) Filters

Snapchat plans to expand its library of AR filters with more realistic and interactive options. Users will be able to access a wider variety of lenses for both photos and videos.

• Snap Map Enhancements

The Snap Map feature will receive updates to provide more personalized experiences. Users can expect better location-sharing options and new ways to discover events and friends nearby.

• Memory Improvements

Memories, where users save their Snaps and Stories, will have enhanced organization features. Users will be able to categorize and search for saved content more easily.

Upcoming Features for Public Profiles

• Advanced Analytics

Public profiles will benefit from more detailed analytics tools. This will include deeper insights into audience demographics, engagement metrics, and content performance to help brands and creators better understand their followers.

• Monetization Opportunities

Snapchat is introducing more ways for creators to monetize their content. This could include expanded ad revenue sharing, partnerships, and direct tipping from followers.

• Collaborative Features

Public profiles may soon have the ability to collaborate more easily with other creators. This includes features that allow for joint stories, live streams, and content sharing between accounts.

• Customizable Public Profiles

Enhanced customization options for public profiles will allow brands and creators to showcase their identities better. This might include new layouts, highlight features, and more detailed bio sections.

• Event Promotion Tools

New tools will help public profiles promote events, sales, and special announcements. These could include countdown timers, event pages, and RSVP features to engage followers effectively.

• Advanced AR Experiences

For public profiles, Snapchat is investing in more advanced AR experiences that can be tailored to brand campaigns. This includes interactive lenses and filters that can be used for promotions and audience engagement.

• Enhanced Story Options

Public profiles will see improvements in how Stories are created and shared. This includes longer story durations, more editing tools, and the ability to pin important stories to the top of the profile.

By introducing these features, Snapchat aims to enhance the user experience, making the platform more engaging and useful for both private users and public profiles. These updates are designed to provide better control, more creativity, and improved interaction for everyone on the platform.

Snapchat is known for its strong emphasis on user privacy, especially when compared to other social media platforms like Facebook and Instagram. Here’s a detailed comparison of Snapchat’s privacy features for both private and public profiles against those of Facebook and Instagram:

Snapchat’s Privacy Features

• Ephemeral Content

Snapchat’s core feature is that Snaps and Stories disappear after a short period, usually 24 hours for Stories and immediately after being viewed for Snaps. This ephemeral nature provides a layer of privacy, as content isn’t permanently stored or publicly visible for long periods.

• Custom Privacy Settings

Users can control who sees their content. Private profiles allow users to share Snaps and Stories only with friends they’ve added, and they can customize Story settings to exclude specific people.

Public profiles offer more control over who can interact with the content, allowing for settings that limit who can send messages or view Stories.

• End-to-End Encryption

Snapchat has implemented end-to-end encryption for certain features, ensuring that messages are secure and can only be read by the intended recipient.

• Limited Data Collection

Snapchat collects less user data than Facebook and Instagram. It focuses on engagement metrics rather than extensive personal data, which helps maintain user privacy.

Facebook’s Privacy Features

• Persistent Content

Unlike Snapchat, content posted on Facebook remains visible until it is manually deleted. This can pose privacy risks, as old posts can resurface or be discovered later.

• Privacy Controls

Facebook provides extensive privacy settings, allowing users to control who sees their posts, who can send friend requests, and who can see personal information. However, these settings can be complex and difficult for some users to navigate.

• Data Collection and Sharing

Facebook collects significant amounts of user data, which it uses for targeted advertising. This extensive data collection has raised privacy concerns, especially regarding how this data is shared with third parties.

• End-to-End Encryption

Facebook Messenger offers end-to-end encryption, but it is not the default setting. Users need to enable “Secret Conversations” to use this feature.

Instagram’s Privacy Features

• Persistent and Ephemeral Content

Instagram offers both persistent posts and ephemeral Stories. While Stories disappear after 24 hours, posts remain until deleted by the user.

• Privacy Settings

Instagram allows users to set their profiles to private, ensuring that only approved followers can see their posts and Stories. Users can also control who can comment on their posts and send them direct messages.

• Data Collection and Sharing

Similar to Facebook, Instagram collects extensive user data for advertising purposes. This data collection has raised similar privacy concerns.

• Direct Messaging

Instagram’s direct messaging feature does not offer end-to-end encryption by default, which can be a privacy concern for users who value secure communication.

 Comparison and Conclusion

• Ephemeral Nature: Snapchat’s emphasis on ephemeral content provides a natural advantage in privacy, as content doesn’t stay visible indefinitely. This is a significant difference from Facebook and Instagram, where most content remains until manually removed.
• Control and Customization: Snapchat offers straightforward privacy controls, allowing users to manage who sees their content easily. Facebook and Instagram provide extensive controls, but their complexity can make them harder to use effectively.
• Data Collection: Snapchat’s lighter data collection is a privacy advantage over Facebook and Instagram, which collect and use vast amounts of user data for targeted advertising.
• Encryption: Snapchat’s use of end-to-end encryption for certain features is a plus. However, Facebook and Instagram are catching up with similar offerings, albeit not always as the default setting.

Overall, Snapchat is considered to have stronger privacy features compared to Facebook and Instagram, mainly due to its ephemeral content and simpler, more user-friendly privacy controls. However, all three platforms offer different levels of privacy settings, and users need to be aware of how to manage these settings to protect their personal information effectively.

Recent Snapchat Market Insights

Leading countries with the most audience on Snapchat as of April 2024

As of 2024, Snapchat has the widest audience located in India, the United States, and Pakistan, with 202.51 million, 106.7 million, and 31.93 million users, respectively.

Country	Number of Users (in millions)
India	202.51
United States	106.7
Pakistan	31.93
France	27.5
United Kingdom	23.06
Saudi Kingdom	22.74
Germany	19.69
Iraq	17.95
Egypt	16.96
Mexico	15.92
Nigeria	15.29
Turkey	15
Canada	12.25
Russian Federation	7.85
Australia	7.85
Algeria	7.34
Netherlands	6.84
Brazil	6.62
Morocco	5.81
Poland	5.52

(Source: statista.com)

Snapchat Brand Awareness

(Reference: statista.com)

As of 2024, 91% of US users are aware of Snapchat. This social media brand’s popularity is around 34%, of which 31% is its usage rate. 27% of the users are active audiences.

Distribution of Global Audiences By Age And Gender

(Reference: statista.com)

As can be seen in the above graph, most Snapchat users belong to the 18- to 24-year-old group, of which male users contribute the most, while females represent 17.8%.

Conclusion

Snapchat continues to grow its user base and revenue through strategic innovations, regional expansions, and strong engagement metrics. The focus on augmented reality and premium subscription services positions Snapchat for sustained growth in 2024 and beyond. Snapchat’s user database continues to increase, driven by demographic diversity, strong regional engagement, and innovative features.

The strategic focus on premium services like Snapchat+ is expected to further enhance user engagement and revenue growth in 2024. All of such features are widely available for public profiles.

Thus, understanding how to make a public profile on Snapchat is important to use any upcoming feature rollouts.